If you’re new to the word ‘copy’ it refers to the words you use to sell your products; in other words, anything written on your brochures, website, emails etc. to promote yourself.
To answer the question above, you need to take an honest look at all your marketing material and answer the following questions:
● Does your copy tap into your customer’s thoughts and feelings?
● Do you address your customer’s primary frustrations?
● Do you provide effective solutions to your customer’s primary frustrations?
● Have you answered why they should choose you over your competition?
If your advertising campaigns and promotional material fail to address the questions above, then more often than not, your message to market match will be wide of the mark and you will fail to convert your words into cash flow.
Granted, copy writing is not the easiest skill; you need to know exactly who you are talking to and why. You need to be able to grab their attention, get to the point and stay on point. Most importantly, what you have to say must be able to influence their decision to go with you instead of your competitors. Your marketing is ultimately judged upon the profitability of your overall message and the words you employ to convey them. It is for this reason alone, copy writing should always remain the major focus within your marketing universe because the bottom line is, great copy improves your bottom line!
Words can make or break a sale.
However, if copy writing is not your thing, then we may be able to help you. In our team we have 2 highly skilled copy writers that can make you look like the consummate wordsmith! Writing for large house hold brands they can make your marketing copy the perfect conduit between you and your customers and achieve it in less time and with a whole lot less work.
If you are interested please email or call us to discuss your specific needs.